• Breakfast cereals are ready-to-eat processed food made using cereal grains such as wheat, corn, rice, maize, etc.
• Breakfast cereals provides a healthy breakfast option and can be consumed with milk and fresh fruits.
• Cereals contains carbohydrates, proteins, vitamins and dietary fibres which are beneficial of health of consumers.
Market Overview and Trends
• The change in breakfast habits, adapting the western culture has taken over the market in the form of cereals available for all age groups.
• Breakfast cereals are available in different variety, but the essential ingredient is grains.
• Health awareness, easy preparation, high amount of sugar intake for energy is available with the cereals.
• Consumers are preferring on-the-go breakfasts.
• Manufacturers, with the increase in demand are adopting newer technologies and equipment to enhance shelf life of products.
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Factors Influencing the Market Growth:
• One of the key trends in accelerating market growth is the popularity of on-the-go breakfast. Also the demand for organic cereals and rising health awareness among consumers is contributing.
• Western influence on food habits is also contributing to the demand of breakfast cereal in Asia Pacific.
• Awareness regarding health benefits of consuming grain-based breakfasts is further supporting the growth of the market
• Rise in vegetarianism is also influencing the market positively.
Factors Restraining the Market Growth:
• High procurement cost of raw material has adversely affected the production of the product.
• Alternatives of the product including fruits, yogurt and eggs, high percentage of sugar, salt and saturated fats can lead to decline in its consumption.
• Uncontrolled cereal intake can cause arthritis.
Market Segmentation 2019-2029:
The Breakfast Cereal Market is segmented on the Product type, Distribution Channel type, Sales Category type and Geography.
Browse our full report with Table of Contents : https://www.bharatbook.com/marketreports/breakfast-cereal-market-report-2019-2029/1637163
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